Page 97 - Napoleon Hill Think and Grow Rich Full Book | Success Learned

the way of all forces which debauch the human mind.

These are but a few of the fields in which opportunities for new leaders and a new
brand of leadership are now available. The world is undergoing a rapid change.
This means that the media through which the changes in human habits are pro-
moted, must be adapted to the changes. The media here described, are the ones
which, more than any others, determine the trend of civilization.

WHEN AND HOW TO APPLY FOR A POSITION

The information described here is the net result of many years of experience
during which thousands of men and women were helped to market their services
effectively. It can, therefore, be relied upon as sound and practical.

98

NAPOLEON HILL THINK AND GROW RICH

MEDIA THROUGH WHICH SERVICES MAY BE MARKETED

Experience has proved that the following media offer the most direct and effec-
tive methods of bringing the buyer and seller of personal services together.

1. EMPLOYMENT BUREAUS. Care must be taken to select only reputable bu-
reaus, the management of which can show adequate records of achievement of
satisfactory results. There are comparatively few such bureaus.

2. ADVERTISING in newspapers, trade journals, magazines, and radio. Classified
advertising may usually be relied upon to produce satisfactory results in the case
of those who apply for clerical or ordinary salaried positions. Display advertising
is more desirable in the case of those who seek executive connections, the copy to
appear in the section of the paper which is most apt to come to the attention of the
class of employer being sought. The copy should be prepared by an expert, who
understands how to inject sufficient selling qualities to produce replies.

3. PERSONAL LETTERS OF APPLICATION, directed to particular firms or in-
dividuals most apt to need such services as are being offered. Letters should be
neatly typed, ALWAYS, and signed by hand. With the letter, should be sent a
complete "brief or outline of the applicant's qualifications. Both the letter of ap-
plication and the brief of experience or qualifications should be prepared by an
expert. (See instructions as to information to be supplied).

4. APPLICATION THROUGH PERSONAL ACQUAINTANCES. When possible,
the applicant should endeavor to approach prospective employers through some